Services

Analytics + Traffic + Conversion

Digital marketing consultant specializing in e-commerce. Based near Montreal, serving US and Canadian businesses with a measurable, results-driven approach. Fully bilingual in English and French.

01

Web analytics

Measure before you optimize. Without reliable data, you're optimizing blind. I set up your GA4 and Google Tag Manager so every decision is backed by numbers you can actually trust.

  • KPI and conversion funnel definition
  • Full GA4 and Google Tag Manager setup or audit
  • Custom Looker Studio dashboards
  • Monthly reports in plain language, not vanity metrics
  • Staging validation before anything goes live

Details: analytics and reporting (GA4 / GTM)

02

Traffic acquisition

Bring the right visitors to your site. I combine three levers based on your goals and budget: organic search for the long game, AI search optimization for the next wave, and Google Ads for immediate results.

  • SEO: qualified organic traffic. Technical audit, high-intent keyword research, content that ranks. US-focused, regional (Montreal), and local (Trois-Rivières) SEO.
  • GEO (AI search): get ChatGPT, Perplexity, and Google AI Overview to cite your business as a trusted source. The next layer of search.
  • Google Ads: capture customers already searching for your services. Search, Display, YouTube, Performance Max. Accounts in USD and CAD.

Details: SEO Details: GEO Details: Google Ads

03

Conversion optimization

Turn visits into customers. Driving traffic is worthless if the site doesn't convert. I work on the buyer's journey, conversion tracking, and recovering visitors who left without buying.

  • Clean conversion tracking connected to your real pipeline (not just clicks)
  • Funnel analysis: where visitors drop off, and why
  • Tests and recommendations on the pages that matter (product pages, cart, checkout, forms)
  • Segmented remarketing to recover abandons, folded into your Google Ads account, not sold as an add-on
  • Feedback loop with analytics: measure, test, keep what works

Details: conversion rate optimization and A/B testing

What you get working with me

Expertise

Over 20 years of experience in digital marketing and e-commerce. Tested, proven strategies, on US and Canadian markets alike.

Transparency

No secret recipes. You understand exactly what's being done and why. Your strategy and your account belong to you.

Dedication

Few clients, plenty of attention. You work directly with me, not with a team of juniors.

Ready to get measurable results?

Let's discuss your goals. The first call is free and no-strings-attached, whether you're in the US or Canada.

Get in touch